Navigating the AI Revolution in Paid Media: Love It or Hate It?

The Paid Media Playbook

In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned about its implications, this episode offers a balanced perspective. Discover the potential and pitfalls of AI in content creation, and understand why some people are embracing it while others are approaching with caution.

Chapters:

Introduction and Overview of AI in Paid Media (0:00 - 5:00): Our hosts introduce the topic, providing a brief overview of AI's role in paid media and why it's a hot topic in the industry.

AI in Content Creation (5:00 - 10:00): Learn about how AI is being used in content creation, the benefits it brings to the table, and the areas where it still falls short.

The Love-Hate Relationship with AI (10:00 - 12:00): Explore the dual perspectives of AI in media, from its impressive capabilities to the frustrations and limitations experienced by marketers.

Hype vs. Reality (11:00 - 13:00): A critical look at how AI is sometimes blown out of proportion, with discussions on what AI can actually achieve versus the exaggerated claims.

Links and Resources:

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• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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