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Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu
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AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming.
Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth.
Takeaways
- Inderpreet's journey into ad tech was not straightforward.
- Understanding the publisher's perspective is crucial for success.
- New ad formats are essential for enhancing user experience.
- YouTube is becoming a dominant force in content consumption.
- The ad tech industry is focusing on quality and differentiation.
- Continuous learning is vital for career growth in ad tech.
- Ad tech is a community that fosters collaboration and support.
- Innovative ad formats can improve user engagement.
- The relevance of ads is improving with better targeting.
- Positivity in the industry is growing despite challenges.
Chapters:
00:00 Introduction to Inderpreet Sandhu and Google CTV
01:15 Inderpreet's Journey into Ad Tech
04:25 Understanding Publisher Perspectives
07:13 Adapting to New Formats in Streaming
11:28 Innovative Ad Formats and User Experience
14:39 YouTube's Dominance in Content Consumption
20:24 Positivity in the Ad Tech Industry
24:02 Career Growth and Learning in Ad Tech
30:04 Passion for Ad Tech and Community
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