Unlocking B2B Marketing: AI, Video Content, and Audience Engagement with Dave Taylor

Digital Coffee: Marketing Brew

🚀 Ready to unlock the secrets of B2B marketing success?

✅ Learn how to connect with your audience and leverage digital tools effectively. ✅ Special guest Dave Taylor shares his 15+ years of marketing expertise. ✅ Discover groundbreaking tips on AI, data ownership, and video content.

🎙️ Tune into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and don’t miss out on transforming your digital strategy! 🌟👀

3 Fun Facts

1. Dave Taylor highlighted that Western Canada is 3-5 years behind in adopting AI and digital tools.
2. Brett Deister teased a future episode featuring a thought leader in the PR and marketing industry.
3. Business owners should leverage great businesses for a positive impact on their bottom line, according to Dave Taylor.

Timestamps:

• 00:00 Digital coffee marketing podcast discusses B2B advertising.
• 04:15 Engage with target audience through multiple touchpoints.
• 07:12 Marketers need to engage in varied communication.
• 10:43 Break down relationships, create videos, build trust.
• 16:06 Advertisements connected to data impact all businesses.
• 18:09 Plan brand representation, maximize asset use effectively.
• 22:07 Navigating advertising challenges across multiple platforms effectively.
• 24:39 Target advertising to specific executive-level audiences.
• 28:01 Advertising in slow season provides platform learning.
• 30:39 Maintain ownership, access data, and be open.

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