077: Getting Published To Get More Ideal Clients

The Affluent Creative

Ever wondered how the splash of recognition from a published piece can rain new clients into your creative business? Getting your work published can be a gratifying ego boost, but it’s also crucial for securing more clients by getting your name and work out there in the wild. Today, I’m revealing the blueprint for harnessing the power of print and digital media to attract your ideal clientele.

In our latest episode, we unpack the art of picking the perfect publications that align with your audience and I share the secret sauce for building relationships with those all-important industry insiders—photographers, stylists, and editors—who can help put your work in the limelight. You’ll get the lowdown on assembling a knockout media kit and curating a press page that will have your website visitors buzzing with excitement.

It's time to think beyond the likes and shares of social media. I’m laying out strategies for maximizing your PR success, ensuring your featured work has a life beyond the initial buzz by mailing reprints to a well-chosen list and embedding media mentions into every facet of your brand's presence. And keep your ears perked for my conversation with Molly Schoneveld from The Storied Group, who'll be joining us in a later episode to further demystify the PR game for creatives seeking affluent success. Together, we’ll craft your path to visibility and prosperity in the creative world.

In this episode, you will hear:

• Where to get published for your ideal clients

• The pros and cons of traditional PR versus self-publishing

• What you can do to maximize your exposure once published

• Tips for crafting a successful distribution plan for your publication

• How to create your own media kit for micro-influence opportunities

• What to put on your website press page

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Supporting Resources:

• For more information about The Affluent Creative, check out my website www.melissagalt.com

• Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.