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89. Building A Cosmetics Brand & Securing Shark Tank Investment w/ Fiona Chan
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Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.
Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.
In this episode, we talk about:
- Where the idea for Youthforia came from
- The challenges of cosmetic product development
- How Fiona got her first sale and continues to grow marketing efforts
- And of course; the Shark Tank experience
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Talking Points
- 00:00 - Introduction to Guest: Fiona Co Chan
- 00:44 - Fiona’s eCommerce Journey
- 01:30 - Conceptualizing, Innovating, and Developing Products
- 04:20 - Challenges of Innovating in an Established Market
- 05:45 - Collaboration with Manufacturers for New Products
- 06:43 - Safeguarding Unique Selling Points
- 07:27 - Establishing Strong Branding Principles
- 08:53 - Securing the First Sale
- 09:45 - Leveraging Influencer Marketing
- 11:32 - Exploring Youthforia’s Marketing Channels
- 15:39 - Pitching on Shark Tank
- 19:33 - The Impact of Appearing on Shark Tank
- 21:04 - Building the Youthforia Team and Operational Insights
- 21:40 - Navigating Growth Challenges
- 22:21 - Planning for Future Product Development
- 23:39 - Closing Insights for Entrepreneurs
- 24:29 - Where to Connect with Fiona and Explore Youthforia
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