How to Become a Fractional Marketer (+ Why You Should) — With Christina Garnett

The Anonymous Marketer

In the latest episode of "The Anonymous Marketer," host Kirsti Lang addresses a question from an anonymous marketer: “Fractional work seems to be on the rise, especially in marketing. I'd love to know about this kind of work and how to get into it. Is it a trend that's going to last?” To provide expert insights, Kirsti invites Christina Garnett, a seasoned marketing professional and founder of Pocket CCO, to discuss the nuances of fractional marketing roles.
Christina explains that fractional roles involve dedicating a portion of one's time to multiple companies, often at a leadership level, offering strategic insights and execution capabilities. This approach allows companies to access high-level expertise without the need for full-time hires, particularly beneficial in times of economic uncertainty. She emphasizes that this trend is here to stay, driven by the need for companies to maintain operations efficiently despite budget constraints.
The episode also dives into the practicalities of succeeding in fractional roles. Christina shares strategies for effective context switching, such as deeply understanding each company's mission and staying organized with detailed workflows. She encourages professionals to write their dream job descriptions to clarify their goals and leverage their strengths in the market. For those interested in transitioning to fractional work, Christina’s advice and personal experiences offer invaluable guidance on navigating this evolving career path.