51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData

Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the importance of aligning with sales teams. They explore ecosystem-led growth, the value of partnerships, and competitive intelligence.

Alice also touches on executive alignment, the impact of motherhood on her career, and the importance of networking.

Alice walks us through:

• challenges of transitioning into the healthcare industry
• product and partner marketing roles, the customer-centric approach and the need for diverse skills
• ecosystem-led growth and the importance of understanding customer pain points
• the insights gained from partners in terms of competitive intelligence
• working closely with sales, understanding their needs, and building a true partnership
• the impact of the down economy on partner marketing efforts and the importance of executive alignment
• tracking metrics, executive alignment, and the need for concrete measurements in partner marketing
• aligning with revenue, gaining executive trust, and the role of revenue in solving problems
• different methodologies and processes used in partner marketing
• the positive impact of motherhood on her career, including increased intentionality, time management, and identity awareness
• networking and fostering a community and leveraging personal connections in job searches

Key Links:

Guest: Alice Walker - https://www.linkedin.com/in/aliceawalker/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/