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31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
Manage episode 377537743 series 3423051
Inhoud geleverd door Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience in B2B marketing and discusses the challenges and complexities of the field.
Deanna talks through:
- her decision to start her own agency and the challenges of freelancing
- building brand awareness to capture buyer interest in a crowded market
- transitioning from lead generation to demand generation
- narrowing down your target market to be more cost-effective
- balancing short term needs and long term growth
- the significance of understanding your Ideal Customer Profile (ICP) and where they consume content
- the need for marketers to adapt their strategies to the changing landscape
Key Links:
Guest: Deanna Shimota - https://www.linkedin.com/in/deannashimota/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
GrowthMode Marketing - https://growthmodemarketing.com/
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