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How to build the right team for smart, effective content marketing with Katie Ryan O’Connor
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Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.
In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be vocal about the power of engagement. They also talk about taking bigger content bets, without burning people out, the tools Katie and her team use to scale content and why Okta's annual conference is the perfect setting for a great reality TV show!
Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- How, with the right team, you can achieve (pretty much!) anything
- Ways Okta’s using AI to take their content forward
- Why content and paid teams are the perfect collab
Important Links & Mentions
- Katie on LinkedIn https://www.linkedin.com/in/katieryanoconnor/
- Okta https://www.okta.com/
- Content 10x: https://www.content10x.com/
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