CMO Secrets to Maximize Recruiter & Network Relationships

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

In this episode of The Get, host Erica Seidel delves into what it takes to excel at networking and effectively work with recruiters, exploring programmatic ways to engage with professional networks. Erica discusses the best questions candidates ask recruiters and the importance of developing a personal Board of Advisors. She also explains the role of executive search professionals, differentiating them from career coaches and therapists.

Special guest Tracy Eiler, CMO of OpenSesame, discusses her recent experience evaluating marketing leadership opportunities, how today's recruiting climate is unique, the fast-paced pressure-testing playbook she uses to assess roles, and red flags to watch out for. Tracy shares how CEOs can demonstrate their support for marketing, tips for collaborating with recruiters, and how CMO candidates can make a strong impression. The discussion extends to the complexities of career trauma, confidence, and the right level of transparency when delivering your 'career story.' Tracy also emphasizes continuous relationship building within one's network and the importance of having a well-prepared personal narrative.

00:00 Introduction to Networking and Recruiters

00:35 Welcome to The Get with Erica Seidel

01:06 Tips for Working with Executive Recruiters

04:09 Introducing Tracy Eiler

05:02 Tracy Eiler's Journey and Insights

08:57 Pressure Testing a Role

12:47 Evaluating CEOs and Red Flags

17:53 Tracy's First CMO Job and Lessons Learned

20:54 Collaborating with Recruiters

22:24 Navigating Recruiter Relationships

22:50 The Role of Feedback in Shaping Searches

26:24 The Importance of Networking

30:10 Building and Maintaining Meaningful Connections

33:25 Career Trauma and Vulnerability

38:01 Final Thoughts and Key Takeaways

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at [e-mail]. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy