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11. Website homepages, program pages, and inquiry outreach with Bob Johnson
Manage episode 329588332 series 3290896
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In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies.
You'll hear him talk about:
- the top mistakes colleges and universities make on the website homepage
- critical information that could be missing from your school's academic program pages
- what's more important for your enrollment marketing strategy than high-priced technology
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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