#5 - Natalie Graeme of Uncommon London (The Cannes Edition)

The Untold Stories of Starting a Creative Business

For a special Cannes edition of the podcast, Paul and Jeroen attended advertising's biggest festival and award show: the Cannes Lions Festival. Over a glass of rosé, we talked with some of the world's most inspirational creative entrepreneurs, about the importance of Cannes for starting agencies, and uncovering their untold start-up stories. In this episode we sit down with Natalie Graeme, founder of Uncommon London. A creative studio building brands that people in the real world actually wish existed. Uncommon is a network of strategists and creatives working on projects for companies that want to "fix a problem, fuel a passion and are fair to the planet". We talk to Natalie about what an agency in a rapidly changing industry should look like. About completely new ways of getting talent on board and the importance of having a life besides work. Special thanks to our friends Jessica Hartley, the Embassy of Dutch Creativity and Antfood Music & Sound Design in Amsterdam.