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Heather Mason on The Science and Strategy Behind Meaningful Events
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In 2005, Heather founded Caspian Agency to help purpose-driven organizations create more purposeful events. "The effects of a well-produced event," she likes to say, "are felt far beyond the experience itself." In Episode 3, we talk with Heather about the science and strategy behind making events more meaningful for sponsors and participants alike. Read more about our conversation and access other great insights by visiting our Aspirational blog: https://medium.com/aspirational/the-science-and-strategy-behind-meaningful-events-b5406a44980d
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