The Value of Cultivating a Company Culture With AJ Davis

Top Business Leaders Show

AJ Davis is the Founder and CEO of Experiment Zone, a company designed to help online businesses maintain, expand, and improve digital experiences using conversion strategy and testing, site experience audits, and conversion audits. As a conversion rate optimization specialist, AJ is passionate about enhancing business websites to promote sales and growth. She is an advisor and mentor for entrepreneurs launching startup companies, a conference speaker, and host of the Startup Insights podcast, which encourages entrepreneurs to solve problems utilizing user research.

In this episode…

One of the keys to success as an entrepreneur is learning from mistakes. As you launch your startup, keep in mind that flourishing businesses aren’t created overnight. Commitment, strategy, and a willingness to acknowledge your errors are vital components of a thriving establishment. While learning on the job is the game of entrepreneurship, instating core values before launching gives you a foundation to refer to when faced with opposition.

A year and a half into founding her company, AJ Davis, an expert in conversion rate optimization, realized she had made a mistake by not constructing core values before launching. Without purpose or direction, the company wasn’t progressing. A business coach helped AJ realize a defined culture keeps the company anchored to the mission and brand she envisioned. By reflecting on her values, AJ established values aligning with the company’s mission — giving it the momentum to continue moving forward.

On this episode of the Top Business Leaders Show, Chad Franzen welcomes AJ Davis, Founder and CEO of Experiment Zone, to discuss the impact of core values on company culture and its overall success. AJ shares how her company helps e-commerce brands scale, the fundamentals of her success, and the mistakes she made early in her entrepreneurial journey. She also divulges the three things to include on your landing page and the common oversights hindering the growth of e-commerce brands.