From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel

Legends Behind the Craft

Adam Spiegel, a native of San Francisco, is the (Re)Founder & Whiskey maker of Corning & Company. Established prior to the Prohibition era, the company was (Re)founded to provide high-quality and accessible whiskey. Adam also established Sonoma Distilling Company in 2010, one of the earliest distilleries in Sonoma County's wine country and among the first 200 distilleries in the U.S. He utilizes old-world techniques and crafts whiskey from local grains (usually within 100 miles of the distillery) using traditional Cognac-style pot stills, pre-industrial age American Whiskey, and Scottish techniques. Corning & Company's portfolio of brands includes Sonoma Distilling Company, Old Quaker, and Pond Fork.

Here’s a glimpse of what you’ll learn:

• Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company

• How Adam shifted from finance to distilling after being laid off in 2008

• Becoming a master blender and distiller who is passionate about his work

• Emphasizing the celebratory aspect of whiskey and having special bottles for memorable occasions

• Sonoma Whiskey’s pivot to virtual tastings and exclusive club for limited releases

• Experimenting with different woods for distilling whiskey and spirits

• Navigating challenges and growing pains in the whiskey industry

In this episode with Adam Spiegel

In this episode with Adam Spiegel, Adam discusses his transition from finance to distilling and how he got started in the industry. How did Corning and Company navigate through the challenges when starting a distillery?

Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company, Adam shares his passion for being a master blender and distiller which he has been doing for 14 years.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.

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