024: Building Company Culture Through Transparency, Commitment and Goals

Culture Crush Business Podcast

On this podcast, we do a deep dive into companies that are crushing it with a great company culture and this show was no different. We matched up two great companies that are doing amazing things in their companies to grow their company cultures. APS and Co: Collective were the star companies on the show.

Whether it’s a company that has been around for over 100 years like APS or over 11 years like Co: Collective, they understand that growing culture is vital and at the root of continuing to grow a successful company overall. We discuss the importance of growing this culture on the inside, with employees, and on the outside with customers and clients. The culture should be transparent and consistent from all angles. One of the ways Co: Collective does this is by bringing the clients “into the sandbox” to build with them and be part of the process.

The journey and the process is key in growing a good culture. The first step in the process is self transformation which can then drive into company growth and transformation. APS does this through growth mindset focus when growing and adapting in new areas.

This is a great episode to listen to if you are another “company culture” guru that is loving to learn new ways to grow company culture. You can hear the passion and experience in Kit and Leila’s voices, as well as the knowledge that Derek brings from his Cultural Anthropology background.

This show discusses the need for company’s to set bold goals that they will try and achieve. APS has set the goal to be 100% clean by 2050. This is a goal that they are in the process of aiming towards now. Similar to the goal that Black Rifle Coffee set to hire 10,000 veterans, these are large goals but important to help lead the companies in the direction that is supportive of their company culture.

It was great to hear the thoughts, suggestions, examples, and passion from Leila, Kit, and Derek, that it might just be easier to listen and hear for yourself. Enjoy!

co: is a creative and strategic transformation partner for purpose-led businesses. We blend strategic and creative thinking to solve problems, marrying robust, logical, fact-based insights with creative, disruptive, intuitive thinking.

We provide our clients with a set of insights, tools, and processes to spur action around their Quests. By defining and subsequently capitalizing on “right space” opportunities, we help expand footprints, open up new markets, and create businesses.

We believe building a successful brand doesn’t begin and end with the marketing department. It starts from the inside out with daily actions, small and large, across the entire business. That’s why we engage relevant stakeholders along the way and help mobilize and socialize teams around the Quest. We work with clients to develop milestone moments that not only inform but engage the entire business.

Derek Newberry is an organizational development consultant who specializes in helping leaders build great cultures and drive transformational change.

Prior to joining co:, Derek was an Expert Consultant at BCG, where he worked with Fortune 500 clients to design and implement culture and capability-building programs to support large scale operating model transformations. As a thought leader in BCG’s People Strategy team, he also drove the creation of new offerings and frameworks in the culture and change space, including supporting the development of BCG’s approach to defining the future of work.

Derek is also affiliated faculty in liberal and professional studies at the University of Pennsylvania, where he received his Ph.D. in Cultural Anthropology. Derek delivers workshops on leadership influence, team-building and culture change at the Wharton School’s Aresty Institute for Executive Education. He was a faculty director for the organizational anthropology certificate in Penn’s online bachelor’s degree program, the first in the Ivy League. He also co-developed and launched a series of Coursera courses on team culture that have been taken by over 10,000 learners.

Derek is co-author of The Culture Puzzle: Harnessing the Forces that Drive Your Organization’s Success (Berrett-Koehler) and Committed Teams: Three Steps to Inspiring Passion and Performance (Wiley Press), a Soundview Best Business Book.

Derek hails from Oakland, CA and currently lives in Manhattan, NY with his wife and two daughters.

Connect with Derek on LinkedIn.

Kit Krugman is the Head of Organization & Culture Design at co:collective, a creative and strategic transformation consultancy.

Kit has 10 years of experience designing, managing, and growing teams at creative organizations. She has worked on Future of Talent/Future of Work projects for clients like IBM, LinkedIn, and Microsoft and designed organizational change initiatives for diverse communities including schools, design firms, and publishing companies.

In addition to her role at co:collective, Kit is the Global Executive Director of WIN: Women in Innovation – a global nonprofit dedicated to closing the gender gap in innovation by providing concrete learning & resources to women innovators.

Kit is deeply committed to building more inclusive communities and organizations. She has been published in INC, Fast Company, and the Huffington Post and spoken at DisruptHR, Talent2030, and Adobe’s 99U on numerous topics including women in leadership, new organizational models and building a culture of inclusion and innovation.

In addition to her subject matter expertise in organizational psychology and change leadership via a M.A. from Columbia University, Kit brings a deep understanding of narrative and design theory from her B.A. in Literature and Studio Art from Yale. Kit began her career as a K-12 art teacher and is a certified yoga teacher.

Connect with Kit on LinkedIn.

Arizona Public Service (APS) is working to meet business needs with practices that balance a healthy environment, a vibrant economy and strong communities for current and future generations. They provide our nearly 1.3 million customers with clean, reliable and affordable energy today and are committed to power Arizona’s future with electricity that is 100% clean and carbon-free by 2050.

APS also is the operator and co-owner of the Palo Verde Generating Station – the largest nuclear plant and the single-largest generator of carbon-free electricity in the U.S.

Beyond electricity, Arizona is our home and giving back is an important part of our culture. Their employees volunteer hundreds of thousands of hours to support causes and non-profits important to them. And, this company contributes to teachers and charitable organizations, assists our communities with economic development, and provides millions of dollars in direct financial assistance to customers struggling to pay their bills.

Leila Zaghloul-Daly grew up in Phoenix, Arizona.

She is a second generation APS employee and has held various positions in HR at many Fortune 500 companies.

She holds a Ph.D. in Industrial/Organizational Psychology and her current role is as the manager of culture, learning, and inclusion at APS.