Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Ep 88 - If You Are Not Here to Play the Game - Costco with Costco Liquor
Manage episode 319622338 series 2850582
Inhoud geleverd door Life Pairings and Comedy Here Often? Podcast Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Life Pairings and Comedy Here Often? Podcast Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This week we finally hear Brittany's cries to deep dive into her #1 love...Costco
We discuss treasure hunting, George VI and trampolines. We also talk roman ghosts, Sears catalogue and Kids in the Hall.
Support us here on our patreon: https://www.patreon.com/lifepairings
Sources:
Larson, Erik The Splendid and the Vile
https://facts.net/costco-facts/
https://www.britannica.com/topic/Costco
https://www.history.com/news/toilet-paper-hygiene-ancient-rome-china
https://melmagazine.com/en-us/story/hoarding-toilet-paper-history-coronavirus
https://www.sbnation.com/2014/2/4/5377880/sochi-winter-olympics-2014-bathroom-toilets-poopin
Hosted on Acast. See acast.com/privacy for more information.
119 afleveringen
DelenManage episode 319622338 series 2850582
Inhoud geleverd door Life Pairings and Comedy Here Often? Podcast Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Life Pairings and Comedy Here Often? Podcast Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This week we finally hear Brittany's cries to deep dive into her #1 love...Costco
We discuss treasure hunting, George VI and trampolines. We also talk roman ghosts, Sears catalogue and Kids in the Hall.
Support us here on our patreon: https://www.patreon.com/lifepairings
Sources:
Larson, Erik The Splendid and the Vile
https://facts.net/costco-facts/
https://www.britannica.com/topic/Costco
https://www.history.com/news/toilet-paper-hygiene-ancient-rome-china
https://melmagazine.com/en-us/story/hoarding-toilet-paper-history-coronavirus
https://www.sbnation.com/2014/2/4/5377880/sochi-winter-olympics-2014-bathroom-toilets-poopin
Hosted on Acast. See acast.com/privacy for more information.
119 afleveringen
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1 Ep 104 - Special Toaster Drawer - Organizing with Cherry Gin Collins 1:13:36
1:13:36 
Later Afspelen 
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Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWhat do cantaloupes, toasters and band shirts have in common? Find out in this week's episode on organizing. We have a special guest, Christie from This is Home helping us with tips and tricks for all your organizational needs! See her site here: https://thisishomeinteriors.ca/ Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings And you can watch this episode with your EYES, here on youtube: https://youtu.be/sLywgWqSoww Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 103 - We Are a Hot Poker Up the.... Affairs with Pina Coladas 1:14:51
1:14:51 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:14:51
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukToday we discuss something apparently one in five of us has done, had an Affair. We learn about Amy Winehouse, 14th century love squares and why people cheat. Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings And you can watch this episode with your EYES, here on youtube: https://youtu.be/Xtd7ETsTuiE Sources: Stuff you Missed in History Class - Sir Roger Mortimer: Who was the Greatest Traitor Noble Blood Podcast - Ep 38 - Piers Gaveston, the King's Favourite https://en.wikipedia.org/wiki/Edward_II_of_England https://www.english-heritage.org.uk/learn/histories/lgbtq-history/piers-gaveston-hugh-despenser-and-the-downfall-of-edward-ii/#:~:text=In%201300%2C%20when%20Edward%20was,Gaveston%20was%20banished%20to%20France. Hosted on Acast. See acast.com/privacy for more information.…
BONUS EPISODE - FULL EPISODE AVAILABLE ON PATREON If you'd like to hear the full episode, please join our Patreon for as little of $2 USD/month https://www.patreon.com/lifepairings We're starting a new series, this time on summer movies! All the nostalgia, all the shenanigans and lots and lots of sun! This month we've rewatched a film from our childhoods, Camp Nowhere (1994). See Christopher Lloyd, Jonathan Jackson and Andrew Keegan create their own summer camp! Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 102 - Spruce Lee, Willis and Springsteen - Berry Picking with Okanagan Cider 1:00:47
1:00:47 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:00:47
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukNothing like fresh picked fruit! Except us talking about it...? We learn about Banana Republics, Peaches and reeping what we sow. Watch the video portion of this podcast here: https://youtu.be/3bOi3IAvR9A Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings Sources: Drunk History - S03x03 New Orleans https://blogs.loc.gov/inside_adams/2018/10/sam-the-banana-man/ https://history.wsu.edu/rci/sample-research-project/ https://allthatsinteresting.com/banana-wars https://iu.pressbooks.pub/perspectives2/chapter/ubiquitous-banana-dictatorship-in-guatemala/ Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 101 - Big Taste, Slap in the Face - Wine Tasting with Wine 1:17:26
1:17:26 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:17:26
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe taste wine today, as EVERYONE is doing it. We talk about the experience of going wine touring, how we are influenced in not just choosing the wine but what you're tasting. We also discuss tests, Sandra Oh and Merlot. Watch the video portion of this podcast here: https://youtu.be/3bOi3IAvR9A Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings Sources: https://www.youtube.com/watch?v=XZjUS5IYy0A https://vinepair.com/articles/history-court-master-sommeliers/ https://vinepair.com/articles/brahm-callahan-master-sommelier/ https://www.letitwine.com/en/article/history-of-the-word-sommelier/ Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 100 - Our 100th Episode! 1:16:33
1:16:33 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:16:33
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe have reached our 100th episode, so we are discussing centennials. We learn all about two dinners, elevator guvnor's, alien bugs and things with holes. We're also now available in vision! See us here on youtube: https://www.youtube.com/channel/UC--0556tA7kmdTQLSO5TBzQ Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings Sources: https://www.phillymag.com/news/2016/05/10/centennial-exhibition-history/ https://americasbesthistory.com/wfphiladelphia1876.html https://www.britannica.com/event/Philadelphia-Centennial-Exposition https://www.mentalfloss.com/article/25483/party-its-1876-12-items-centennial-exposition https://upload.wikimedia.org/wikipedia/commons/7/76/Statue_of_Liberty_Arm%2C_1876%2C_Phildadelphis_Centennial_Exposition_BW.jpg https://www.youtube.com/watch?v=GjXmTvBxGA4 Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 99 - Delmontes - Celebrity Trials with Mega Pints of Rum and Coke 1:28:43
1:28:43 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:28:43
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe're back after our little break and apparently we could NOT stop talking. So warning this is a long one. Also TRIGGER WARNING for DV and SV. Brittany takes us into her new obsession the Johnny Depp and Amber Heard trial. Turns out celebrity trials have fascinated for a long time. We also discuss laundry basket escapes, if the glove doesn't fit and NASCAR Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings Sources: https://www.vanityfair.com/hollywood/2016/09/inside-the-trial-of-actress-mary-astor-hollywoods-juiciest-sex-scandal https://www.encyclopedia.com/law/law-magazines/mary-astor-divorce-trial-1936 https://www.dollartimes.com/inflation/inflation.php?amount=60000&year=1936 You Must Remember This Podcast - Mary Astor The Purple Diaries By Joseph Egan https://prohibition.themobmuseum.org/the-history/prohibition-potpourri/nascar-and-prohibition/ https://www.nauticapedia.ca/Articles/Fleets_Rumrunners.php Hosted on Acast. See acast.com/privacy for more information.…
BONUS EPISODE - FULL EPISODE AVAILABLE ON PATREON If you'd like to hear the full episode, please join our Patreon for as little of $2 USD/month https://www.patreon.com/lifepairings For the final holiday we are exploring in this series, Brittany tells us all about Spam Festival in Hawaii. We also learn the complex but tastiness of the lychee and devolve into discussions over Oprah. Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 98 - I've Been Coming Back to Life - Easter with Blasted Church 1:17:51
1:17:51 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:17:51
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukTwo former Catholic students and a public school girl walk into a bar...and we made this podcast. We talk "suffering" for Easter, walking in fancy hats and yelling about Mel Gibson. We also deep dive into Brittany's theatrical start, Lena's refusal to watch a film over two hours and Carla's deep protestant guilt. Also, The Slap, ferrets in hats and what is going on with Jim Caviezel. Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings SOURCES: https://www.bustle.com/p/the-weird-history-of-easter-traditions-50641 https://www.mcny.org/story/easter-parade Schmidt, Leigh Eric. “The Easter Parade: Piety, Fashion, and Display.” Religion and American Culture: A Journal of Interpretation, vol. 4, no. 2, [University of California Press, Center for the Study of Religion and American Culture], 1994, pp. 135–64, https://doi.org/10.2307/1123847 https://www.boweryboyshistory.com/2021/03/whats-deal-with-easter-and-fifth-avenue.html https://en.wikipedia.org/wiki/Blasted_Church_Vineyards https://www.okanaganwines.ca/winery/blasted-church-vineyards#:~:text=Blasted%20Church%20is%20a%20small,sacrificed%20in%20this%20risky%20endeavour https://www.kelownadailycourier.ca/business_news/article_4f843ef6-c5f5-11e9-80fe-33be154a1571.html Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 97 - A Win For Poor People - Music Festivals with Vodka Cranberry 1:15:34
1:15:34 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:15:34
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's all fun and games, until someone pees on your tent. We explore the evolution of the music festival from our own origins to the FOMO festival fashion. We talk Kanye West, burning stuff and the festival that failed so badly, they made a documentary about it. Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings SOURCES: https://gallery.burningman.org/collections/Featured/?p=3 (Festival pics) https://www.youtube.com/watch?v=xzyfCbubyyk https://burningman.org/about/10-principles/ https://www.washingtonpost.com/outlook/2019/10/20/history-burning-man/ https://dailyhistory.org/What_is_the_history_of_music_festivals Hosted on Acast. See acast.com/privacy for more information.…
Pranks, little jokey gags and a whole lot of unexpected screaming...hopefully followed by laughter. Yes it's April Fool's Day! We discuss the origins, flying, Frasier, Amaretto and the noon cutoff. Join our Patreon here: https://www.patreon.com/lifepairings And Merch! https://www.redbubble.com/people/lifeparings Sources: https://archive.archaeology.org/online/features/mitchell_hedges/microscope.html https://www.discovermagazine.com/planet-earth/the-real-story-behind-aztec-crystal-skulls https://www.history.com/topics/holidays/april-fools-day https://nationalpost.com/entertainment/the-cost-of-cringe-does-just-for-laughs-gags-go-too-far Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 95 - Book of the Yellow Pages - Taxes with The Buck Stops Here 1:02:18
1:02:18 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:02:18
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDid you do your taxes because we sure haven't...hopefully this will remind us all as we explore why we hate taxes, what urine has to do with it and a rap song about tax changes. We also talk whiskey, the country of Lena and paying nurses and teachers more! Join our Patreon here: https://www.patreon.com/lifepairings Sources: https://historyofyesterday.com/did-a-urine-tax-finance-the-colosseum-e3efc6411f41 https://medium.com/lessons-from-history/emperor-vespasian-and-urine-tax-f78357256de https://www.nationalgeographic.com/history/article/160414-history-bad-taxes-tax-day Armchair Expert with Dax Shepard - Chuck Palahniuk https://www.cbc.ca/radio/thisisthat/too-many-hobbies-hip-hop-tax-hottest-xmas-gadget-snowsuit-fashion-week-1.3358522/cra-to-release-rap-album-explaining-changes-to-canadian-tax-code-1.3358537 Hosted on Acast. See acast.com/privacy for more information.…
BONUS EPISODE - FULL EPISODE AVAILABLE ON PATREON If you'd like to hear the full episode, please join our Patreon for as little of $2 USD/month https://www.patreon.com/lifepairings Third in our series on foreign holidays, Lena tells us about the Holi Festival! Hosted on Acast. See acast.com/privacy for more information.…
It is the most hallowed drinking day of them all, St Patrick's Day! Why do we celebrate? Why are rivers dyed green? Irish Bands? We attempt to answer some of your questions but really, its mostly just about the drinking. We talk ancestral tradition, snakes, Chicago, cider and U2. Also- Lena made us all a St. Patrick's Day Playlist! Find it here https://open.spotify.com/playlist/6dWBIFpw2kRsqjKedQJxqs?si=Nx4yNimPQAOyTegwsahXYg Like us? Want to hear more? Visit us on patreon for bonus episodes! https://www.patreon.com/lifepairings Sources https://www.britannica.com/biography/Saint-Patrick https://www.history.com/topics/st-patricks-day/history-of-st-patricks-day https://www.mentalfloss.com/article/62220/what-do-they-use-dye-chicago-river-green-st-patricks-day https://blockclubchicago.org/2021/03/13/surprise-chicagos-river-dyed-green-for-st-patricks-day-after-all/ https://www.magnersusa.com/?age-verified=4a2eccecc8 https://theculturetrip.com/europe/ireland/articles/a-brief-history-of-magners-irish-cider-also-known-as-bulmers/ https://www.ciderculture.com/5-how-to-tips-for-properly-tasting-hard-cider/#:~:text=Don't%20drink%20ice%2Dcold%20cider.&text=The%20sweet%20spot%20for%20enjoying,You'll%20thank%20us%20later. Hosted on Acast. See acast.com/privacy for more information.…
1 Ep 93 - Huffing Tupperware - MLMs with 8 Ball Cocktail 1:12:14
1:12:14 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:12:14
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's all over our social media feeds, we've lost a few friends and family members to it. Coming in many guises, we explore the controversial world of multi-level marking. We try to understand short stock, tupperware parties and where trust gets you in sales. Want more of us? Check out our Patreon for bonus content https://www.patreon.com/lifepairings Sources: https://www.smithsonianmag.com/smithsonian-institution/story-brownie-wise-ingenious-marketer-behind-tupperware-party-180968658/ https://people.howstuffworks.com/tupperware2.htm https://www.food.com/recipe/8-ball-251279 Braun, Ted (Director) 2017. Betting on Zero (Film), Zipper Brothers Films, Biltmore Films Hosted on Acast. See acast.com/privacy for more information.…
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