))
Great UX Writers Follow the Data - Melissa Antonelli
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 26, 2024 20:27 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 279452251 series 2818835
Inhoud geleverd door Tim Yeadon and Clyde Golden. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Tim Yeadon and Clyde Golden of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products.
- What it means to be a Principal UX Content Strategist at Zillow [1:05]
- Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13]
- Zillow’s business model, how the company makes money [6:45]
- Key differences between the roles of a marketing copywriter, a UX copywriter, and a content strategist [7:49]
- The path Mel took to becoming a UX Content Strategist [13:26]
- What is exciting about UX writing [22:44]
- Advice for people who want to be a UX copywriter [25:10]
- The value of cross team critiques, and getting exposure to multiple projects as a UX copywriter [29:42]
- Advice for designers and product managers who are new to working with a content strategist [31:19]
- Creating new job titles as a marketing tool [34:24]
- Key takeaways from the UX writing class Mel taught at Seattle’s School of Visual Concepts [36:51]
- Defining voice and tone, and what’s the difference anyways [39:15]
- The future role of AI in the world of copywriters and content strategists, and how it may impact or change a marketer’s role [41:12]
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
22 afleveringen
Delen
