How to Find Fun in the Unpredictable Nature of Entrepreneurship

Pivot! A Vegan Business Interview Series

Innutri, a company founded by entrepreneur Adrian Krahn, has a mission to be an “ethical health improver” – to protect the lives of people, animals and the environment. Innutri’s products aim to maintain and improve people’s health and quality of life while taking an ethical, long-term approach–for the sake of this generation and those to come. Innutri’s latest development, Innutri Soft Gums™, are an innovative new alternative to traditional nutritional supplements. Innutri Soft Gums™ are a healthy, ethical, vegan option for anyone who struggles to swallow pills or capsules – or who’s looking for a more enjoyable way to get the extra nutrients they need.

In this episode, Adrian shares his journey to veganism and the challenges of bringing an innovative new vegan product to market. Adrian also shares some of the key lessons he’s learned along the way like always staying open to the views of others and remembering that there is no straight line in one’s life.

Get to know Adrian and Innutri better here: https://www.innutri.ch

🗣️ Quote

I would rather have 100 customers, who really value my product and pay a lot of money, than have 1000 customers who don't really value it, and I have to push them to buy it. So I would always go for the niche - find the right niche where you can actually create a community where they really love the product, and they do the marketing for you.

--Adrian Krahn

Timestamps

😇 [00:43] Every business has bumpy times – that is the measure of our growth.

🛣️ [03:37] Adrian’s journey from getting familiar with vegan food, to consulting for pharmaceuticals, to developing vegan gummies.

😎 [07:14] Different approaches to building a business; starting from scratch–developing the technology, building the machine, finding a producer, and bringing it to market.

🎯 [08:43] Technology, solving problems for your customers, and getting out there with a specific story.

👀 [10:26] Why it is better to focus and find your niche.

🤔 [11:46] Doing private labels vs building your own brand.

✨ [13:00] Many business owners miss the opportunity to leverage LinkedIn.

💶 [15:09] Doing business in Europe is much more complicated due to regulations and multiple languages.

🤩 [17:06] The power of diversity in a business team: different views can bring things to the next level.

🥗 [22:15] Veganism has been trendy in Switzerland for years: the vegan market is strong and climbing.

🖥️ [24:11] Tools nowadays offer testing the market even before having a physical product.

🤝 [26:22] Benefits of working with startups and small businesses: learning from feedback.

⚠️ [30:51] Adrian’s tips on how to make short-term and long-term decisions.

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.