Episode 708 | Outsourcing Marketing, Competitive Markets, and More Listener Questions (with Derrick Reimer)

Startups For the Rest of Us

In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addressing the risks of platform dependency and the importance of managing infrastructure costs.

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Topics we cover:

• 02:38 - Should you build technical skills or business skills?
• 11:41- Entering a competitive market
• 21:14 - Building a valuable analytics dashboard tool
• 29:29 - When should a solo founder hire for marketing roles?
• 36:29 - The rare skillset of a full-stack marketer
• 38:18 - Implications of building on openAI and scaling infrastructure costs

Links from the Show:

• Register for MicroConf US in Atlanta, April 2024
• Rob Walling | X
• Derrick Reimer | X
• Derrick Reimer
• SavvyCal
• Start Small Stay Small by Rob Walling
• The SaaS Playbook by Rob Walling
• Devin AI

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify