Episode 55: Standing Out in the Crowd, Featuring Nicki Callahan, Founder of Nest Publications

Property Management Brainstorm

In the crowded space of the property management industry, making sure your company is standing out in the crowd is more important than ever. Tech savvy property managers are using digital media to snag single family owners with through their online presence. So, what about you? Are you putting your best foot forward with digital marketing?
On this episode of Property Management Brainstorm, Bob discusses the topic of digital marketing for property management companies with Nicki Callahan, Founder of Nest Publications. Nest Publications is a digital marketing group that is helping to drive property management business leads and revenue.
Topics Covered

[2:20] Nicki introduces herself and explains what Nest Publications is all about.

[3:40] The concept of a "digital magazine" for promoting property management companies and their rental listings.

[5:00] Nest Publications is currently servicing 8 states, hopes to be nationwide soon.
[6:15] Branding and content for the digital magazine.
[8:10] How is the digital magazine for property management companies distributed?
[13:12] Showing off the customized and branded digital magazine as a demo.
[15:30] Nicki explains the pricing model for the digital marketing plans and provides information on the special discount offered to members of NARPM.

[16:25] Tracking the metrics and KPIs of the digital marketing program.
[18:25] Nicki shares a great story about her time growing up that shaped her approach to life and business.
Connect to Nest Publications
[e-mail]
Special Nest Program for NARPM Members

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/
This episode is always available for listening, sharing, or download at Property Management Brainstorm. Subscribe to Property Management Brainstorm on Apple Podcasts, Google Podcasts, Stitcher, Spotify, TuneIn, iHeart Radio and YouTube.