Episode 04, Lisa Baskett :: Grace Under Pressure

Making UX Work with Joe Natoli

My guest today is Lisa Baskett; she is a veteran digital designer with over 17 years of crafting experiences for a wide variety of clients — from one person business ventures to big brand enterprise organizations.

Currently, she specializes in the less visible side of UX design — research and strategy. Lisa's personal mantra is that "good design must first be functional and useful, regardless of the aesthetic."

She describes herself as empathic, impatient, pedantic, dedicated and curious, but there are a few adjectives I'd like to add to that list: namely, brave, tenacious and strong.

As a woman of color in the world of tech, Lisa has had to overcome more than her share of racism, sexism and harassment — all of which she has transcended with an incredible measure of quiet grace, moving herself and her career ever forward.

It's my distinct honor to share this conversation with Lisa Baskett — on Making UX work.

Twitter:

@intrepidleeloo

LinkedIn:

lisabaskett/

Websites:

http://lisangela.com

http://revunit.com
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