Why Writing Is Still the Key to Social Media Success

Social Pros Podcast

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2+ y ago 40:46

MP3•Thuis aflevering

Amy Woods, CEO and Founder of Content 10x, is back on the Social Pros podcast to share her content repurposing expertise, and the importance of consistency, copy, and having a platform-focused approach.

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Full Episode Details

Amy Woods, CEO and Founder of Content 10x, joins the Social Pros podcast for a second time to chat about why writing is still king when it comes to content creation. Whether you’re creating podcasts, videos, audiograms, or graphics – it all starts with the writing.

Amy shares some of her content repurposing expertise and a little look behind the curtain at how Content 10x creates awesome repurposed content for this very podcast as well as many others.

On the social side, Amy explains why a platform-specific social strategy is always best and why it’s so important to know each platform inside out to get the very best out of it.

Amy rounds off the episode with some tips for new podcasters and explains why it’s crucial to have a seat at the table when putting a content strategy together.

In This Episode:

4:43 – The current state of the content repurposing industry
7:10 – How to create the right content for the right platform and audience
11:01 – Consistency with publishing schedule vs. consistency with topic
12:49 – How to successfully approach topical content
14:36 – Amy discusses whether you need a consistent ‘face’ for your brand
17:04 – How Amy prioritizes the Content 10x teams
19:50 – The implications of the rising number of podcasts
22:18 – Is it better to be niche?
26:44 – Where social media practitioners should invest their time
32:46 – The consequences of not having a content strategy
35:08 – How to become a social pro
37:27 – Amy’s choice for a video call with any living person

Resources

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