Artwork

Inhoud geleverd door Convince and Convert. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Convince and Convert of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

A Social Pros Special: Looking At Q4 and 2025

43:27
 
Delen
 

Manage episode 437076352 series 1447297
Inhoud geleverd door Convince and Convert. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Convince and Convert of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now...

Full Episode Details

In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences.

They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI.

In This Episode:

  • 1:21 - This episode’s guests introduce themselves
  • 4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation
  • 8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit
  • 9:42 - The rise of inadequately disclosed sponsored partnerships
  • 11:04 - The growing trend of brands hiring internal creators
  • 12:36 - Some of the most common questions from social media leaders
  • 14:17 - The challenge of selling the value of social media to leadership
  • 16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content
  • 22:11 - Things happening in social that marketing teams need to be paying attention to
  • 28:19 - Why you need to be participating in short-form video, especially in B2B
  • 35:44 - How to build authenticity in the age of AI
  • 41:40 - Daniel’s pro tip for aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

  continue reading

592 afleveringen

Artwork
iconDelen
 
Manage episode 437076352 series 1447297
Inhoud geleverd door Convince and Convert. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Convince and Convert of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now...

Full Episode Details

In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences.

They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI.

In This Episode:

  • 1:21 - This episode’s guests introduce themselves
  • 4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation
  • 8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit
  • 9:42 - The rise of inadequately disclosed sponsored partnerships
  • 11:04 - The growing trend of brands hiring internal creators
  • 12:36 - Some of the most common questions from social media leaders
  • 14:17 - The challenge of selling the value of social media to leadership
  • 16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content
  • 22:11 - Things happening in social that marketing teams need to be paying attention to
  • 28:19 - Why you need to be participating in short-form video, especially in B2B
  • 35:44 - How to build authenticity in the age of AI
  • 41:40 - Daniel’s pro tip for aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

  continue reading

592 afleveringen

Alle afleveringen

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding