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How to Write Clear Messages That Win, with Business Author, Ben Guttmann
Manage episode 407388628 series 3560828
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Why are some business messages effective — while others fall flat?
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Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.
In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.
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