How To Get SEO Clients Started With Content [Episode #88]

SEO Rant Podcast

How should you get your clients to start creating content with SEO in mind? Nerdwallet's Jacob Clarke joins the SEO Rant Podcast to share his outlook: * How to build content creation and optimization momentum with quick wins *The power of a good content brief *Proper reporting for content-focused SEO clients Content creation, content strategy, and SEO are all individually tricky. Combine them, and that's one tall order for your clients. How do you get started here? The difficulty of content strategy in the SEO context is why Jacob Clarke recommends starting with some quick wins. Not only does that build momentum but it builds trust. That might mean starting with a few quick technical updates or some easy content refreshes just to get the client comfortable with the process. Even updating a piece of content that needs a bit more structure or would benefit from internal linking is a good place to start. Listen is as Jacob Clarke and Mordy Oberstein go deep into the content creation process for clients in the context of SEO!