Paul Fuller - How Effective Coaching can Elevate Sales Teams

Selling From the Heart Podcast

Welcome to another engaging episode of the Selling from the Heart podcast! 🎙️ Join hosts Larry Levine and Darrell Amy as they explore the transformative power of coaching in sales with their special guest, Paul Fuller.

ABOUT OUR GUEST:

Paul Fuller’s mission is to help others maximize their potential through his expertise. As a pioneer in sales process, training, and CRM, he has led global sales and marketing teams to achieve significant growth. He defines sales as service, leadership, and wayfinding.

Currently, Paul leads revenue growth at Membrain.com, a top sales effectiveness CRM. He works with a team and over 100 sales consultants to drive scalable growth in over 80 countries.

EPISODE SUMMARY:

In this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy are joined by Paul Fuller, Chief Revenue Officer at Membrain and host of The Art and Science of Complex Sales podcast. They discuss the critical role of coaching in sales, emphasizing the importance of authenticity, building trust, and focusing on both mindset and skills. They explore how effective coaching can elevate sales teams, drive significant results, and enhance overall job satisfaction. Fuller shares valuable insights on embracing a holistic approach to coaching and the positive impact it can have on both individual sellers and entire sales organizations.

KEY TAKEAWAYS:

• Authenticity in Sales: Learn how authenticity drives meaningful connections and fosters trust in the sales process.
• Mindset Matters: Discover the crucial role of mindset in sales success, from self-discipline to confidence-building.
• Coaching Beyond Skills: Understand why effective sales coaching goes beyond technical skills to address mindset and heartset.
• Navigating Challenges: Explore strategies for overcoming common sales challenges through empathy and genuine client engagement.
• Building Sales Leadership: Insights into developing leaders who inspire and guide their teams with empathy and strategic vision.

QUOTES

• "Sales isn't just about transactions; it's about service, leadership, and wayfinding."
• "Helping salespeople define their vision and navigate their path authentically is key to effective coaching."
• "Coaching is messy because it involves understanding and supporting individuals on a deeper, human level."

Learn more about Paul Fuller:

LinkedIn: https://www.linkedin.com/in/psfuller/
Learn more about Darrell and Larry:
Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

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