Successful Pandemic Businesses

School of Marketing for Small & Medium Businesses by Branding by Pixels

Successful Pandemic Businesses
In today's Business Case Study video we will be discussing 2 Successful Indian Pandemic Businesses #sirishavarma #brandingbypixels #digitalmarketingforbusinessowners

Amul (Anand Mill Union Limited):

- 73 Year old organization growing 20% Year on Year

- Revenues of 50,000 Crores

- In India 10 Crore families livelihood is milk production

- During Pandemic most small milk businesses closed shop but Amul increased its procurement

- Launched 12 new products targeted at Individual customers like Lassi, Flavored Milk etc.

- Increased advertising budgets on Door darshan to be aired amongst Ramyan and Mahabharat serials

- Created cooking content on Facebook of 1,500 hrs compared to Netflix that created 2,700 hrs spending $15 Billion

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Cavinkare - FMCG company

- Incorporated in 22 March 1990 with revenues of 1,213 Crores

- Known by products like Meera, Chik, Indica hair colour etc.

- Closed Corporate office of 40,000 sft in the prime area of chennai with permanent work from home policy for employees

- Increased productivity due to commute times thus adding 55 days additional per year

- Launched 50 new products in 3-6 months 5 new brands, in 3 new categories

- Reduced product cycles from conception to production from 18 - 24 months to 3 months

#brandingbypixels #sirishavarma #digitalmarketingagencyindia #digitalmarketingagencyhyderabad

What can we learn as Business Owners from these case studies:

1. Always plan ahead

2. Mindset is everything

Visit our website here: http://brandingbypixels.com/digital-marketing-services/ #brandingbypixels #sirishavarma

Some of our success stories at our company include:

1. Ranking our preschool client consistently in the first page of google within 3 months without spending a single rupee on ads

2. Increasing the admission rates in a preschool from 20% to 70% by our SEO & Social Media Marketing Strategies

3. Achieve an ROI of 1600% for our E-commerce client.

4. Consistently ranking our clients in the first page of Google only with organic SEO

5. Increase page likes, shares & engagement by 500% for our restaurant client on Facebook.

6. Increasing revenues of our client selling on amazon by 3X times.

I am Sirisha Varma, Founder, Chief Strategist at Branding by Pixels a Business Strategy Design and Digital Marketing company from India.

I record podcasts thrice a week :

Tuesday - Marketing / Digital Marketing Topic

Thursday - Business Case Study

Saturday - Motivation/Personal Finance/Book Review etc.

Reach out to me for any business strategy and digital marketing questions on [email protected]

Youtube link - https://www.youtube.com/channel/UCNS8Qp9JskXUofeyIiOEa6A

Website link - http://brandingbypixels.com/digital-marketing-services/

My E-book on "17 Business Rules for Dummies" on amazon.com - https://amzn.to/3mcU4BZ

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Happy Marketing!