October 14, 2024 – StoryWork Lauren Shippy and TrioSEO Steven Schneider

School for Startups Radio

Steven Schneider – Co-founder and CEO at TrioSEO

Steven Schneider is co-founder and CEO at TrioSEO – a blog writing agency that helps online businesses scale organic traffic and use their blog to generate qualified leads through BOFU (bottom of the funnel) content. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures in annual revenue with his two partners. Today, TrioSEO creates content strategies that speak directly to their client’s ideal customers and targets topics that convert browsers into buyers.
Lauren Shippy – Founder at StoryWork, Co-Founder of Go Marketing Engine and Author of Seen Known + Heard: And How it Changes Everything9

Lauren Shippy is an entrepreneur with a background in operations, marketing and strategy, driving results and mapping out a path forward for many organizations. She has worked for multiple start ups over the years, assuming the role of COO early in her career. Lauren co-founded a family investment office out of Philadelphia, DeSimone Group Investments in 2012, which allowed her to be a part of building, evaluating and consulting with startups across multiple sectors. Lauren now practices doing what she loves every day – providing strategy to companies of all sizes through StoryWork, her own consulting agency, founded in 2016. She’s the co-founder of The Marketing Engine, which she leads with Jean Boen Roberts and Rachel Addington. Additionally, Lauren loves to share her thought leadership through The Strategy Game Podcast, and most recently authored her first book, Seen, Known + Heard (coming soon). Lauren truly has a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. To her, StoryWork is more than just a provider of marketing, leadership and strategy services, it’s a platform of curated experts that can advise businesses and nonprofits to drive impact. In her local community, Lauren was a part of the Palm Beach Women’s Network leadership team for 5+ years, helping women ignite, inspire and impact lives across Palm Beach County. She lives in Palm Beach Gardens, Florida with her husband and 2 girls.