036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago

SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development

Inhoud geleverd door Brad Harker, Brad Harker - Entrepreneur, and Venture Capital. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brad Harker, Brad Harker - Entrepreneur, and Venture Capital of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

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Ace Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury shoes.

On this Episode we Discuss:

Leveraging domain experience around the needs of the customer
The pro’s and con’s of the direct to consumer strategy
Why Ace Marks chose crowdfunding as their initial source of growth
Kickstarter success and their unorthodox approach to building a campaign
Life after Crowdfunding - how to find sustainable growth channels
Breaking paradigms - educating customers and the cost=value fallacy
Influencer Marketing - the algorithm Ace Marks developed to identify the best influencers
How to manage cash flow in high inventory startups
Competition and the challenge to disrupt highly established industries

56 afleveringen

#Careers #Entrepreneur #Entrepreneurship #Prematurescaling #Sales #Salesgap #Selling #Startup #Venturecapital #Brad Harker #Brad Harker - Entrepreneur #Venture Capital #Business #Marketing