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Prioritizing Go-To-Marketing Initiatives with Scott Stouffer
Manage episode 374756744 series 3186048
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Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales.
In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy.
……………….. Interested in more insights, industry best practices, and actionable content → 🩺 Connect with The Sales Doctor: https://linktr.ee/thesalesdoctor_rx 💊 Follow the Sales RX Community on LinkedIn: https://www.linkedin.com/company/sales-doc-rx 🎙️ Follow us on Spotify for weekly content: https://open.spotify.com/show/0YiCUVH0L2oXnvyWfEUrlU?si=5dd61d33db2248d7 💻 Get an extended proof-of-concept and VIP demo from the folks at Champify: https://www.champify.io/demo 🔗 Connect with Scott Stouffer on LinkedIn: https://www.linkedin.com/in/scott-stouffer-313a346/ ……………….. 📧 Contact (serious inquiries only): beatriz@thesalesdocrx.com
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