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Episode 62: Email Deliverability Changes in 2024
Manage episode 393326156 series 3186048
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With the recent changes to Gmail and Yahoo's email deliverability policies, hyper-growth outbound might hit a roadblock.
Since spam reporting rates are lowered, and domain sending limits are hampered, sales is going to have to spend even more time being intentional with their outreach.
Could this be the resurgence of cold calling in a post-COVID world, or will social media automated outreach replace spammy email inboxes?
In this episode, Chet and Billy are going to have a discussion about what the changes coming to email deliverability are, why we got here, what sales teams are going to have to think about, and ways to overcome this roadblock to hyper-outbound sales motions.
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