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Season C - Ep. 8: Gary Greenfield, Serial CEO, on Turning Around Software Companies
Manage episode 448888741 series 3248051
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Gary shares his experience turning around distressed software companies.
BIO
Gary has over thirty years of technology experience and has served in various senior executive capacities across the industry. He was most recently the CEO of Sectigo where he helped to turn the company around. Over his career, Gary had run six companies and served no more than 20 boards.
TIMESTAMPS
01:10 Gary
01:50 Main causes for distress in Software companies
05:10 Why can’t CEOs apply the simple strategy
06:35 Selecting turnaround targets
09:00 Step-by-Step turnaround
13:10 Picking right people
16:15 Dealing with a cash burn
20:45 KPIs Gary tracks
24:00 Selling software of a struggling company
27:55 Changing cultures
29:30 Case study
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