💥 Crappy Sales Response Times to Marketing Leads 💥

SaaS CMO Pro

Excited to kick off the launch of SaaS CMO Pro with a timeless B2B topic: why sales often has crappy response times to marketing-generated leads. I discuss 🤔...

🚀 My name is Bill Macaitis and I am your host for the SaaS CMO Podcast. I am a seven time marketing leader, with 3 CMO tours of duty and five tech exits. I'm hear to help you learn about marketing in a fun and easy to understand way.
In this video, I dive deep into the classic tug-of-war between sales and marketing in B2B SaaS and AI companies. Why does it seem like it takes an eternity for sales to follow up on those precious marketing-qualified leads? ⏳📞

🌟 We'll explore the historical friction where marketing feels sales is snoozing on the job, while sales gripes about the quality of the leads. Is it really a case of "your leads are junk" vs. "you're not trying hard enough"? 😅

💡 Discover how implementing shared metrics focused on closed business can bridge the gap and turn foes into friends. Teamwork makes the dream work, right? 🤝

🔥 Plus, I'll emphasize the critical importance of quick follow-ups. Spoiler alert: the faster sales reaches out, the higher the conversion rates. 🚀📈

Join me for some laughs, insights, and actionable tips to get sales and marketing on the same page. Don't miss it!✨

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Hoofdstukken

1. Intro (00:00:00)

2. My Background (00:00:45)

3. Why do leads take so long to respond to? (00:01:02)

4. Align metrics (00:02:13)

5. What is the ideal response time? (00:02:37)

6. Melting ice cream cone effect (00:03:58)

7. What has been your experience? (00:05:16)