Behind Slack’s Success: 🔥 The Fair Billing Policy 🔥

SaaS CMO Pro

In this video, I dive into Slack’s Fair Billing policy and how it became a key part of our product-led growth (PLG) strategy. By offering credits for inactive users, we aligned our goals with those of our customers, ensuring that we only made money when people actively used the product. This approach not only built immense goodwill but also drove Slack’s hypergrowth. Tune in to learn why more companies should consider adopting a similar strategy.
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
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⏰ Table of Contents
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00:00 - Introduction to Slack’s Fair Billing Policy
00:20 - What is the Fair Billing Policy?
01:35 - The Customer Experience Advantage
02:50 - Aligning Incentives for Users and Slack
04:10 - Evolution of the Policy: 14 to 28 Days
04:45 - Closing Thoughts and Reflections

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