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Inhoud geleverd door William Macaitis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door William Macaitis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Avoiding PLG Landmines ❌ 7 Mistakes That Can Doom Your Strategy ❌

17:27
 
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Manage episode 434431241 series 3586448
Inhoud geleverd door William Macaitis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door William Macaitis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in your way—watch now to learn how to navigate the PLG landscape effectively.
=============================
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
=============================
🎥 Key items in Zoom/Youtube setup
=============================
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
=============================
👀 Follow Me:
=============================
Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
Tiktok: https://www.tiktok.com/@saas_cmo_pro
Instagram: https://www.instagram.com/saas_cmo_pro/
=============================
🎥 Videos Mentioned
=============================
PLG Mastery 🔥 Top 5 Metrics That Fuel Product Led Growth 📈
https://www.youtube.com/watch?v=Ol6kMjzMOAs
=============================
⏰ Table of Contents
=============================
00:00 - Introduction to PLG and Common Pitfalls
00:22 - Why PLG Initiatives Often Fail
01:28 - Reason 1: Lack of Stakeholder Support
02:13 - The Risks of Holdouts
02:55 - Reason 2: Inadequate Resourcing
03:39 - The Pitfalls of Under-Resourcing PLG
04:25 - Reason 3: Misaligned Metrics
05:15 - How Competing Metrics Can Derail PLG
05:58 - Reason 4: Quarterly Pressure
06:45 - The Long-Term Nature of PLG Initiatives
08:09 - Reason 5: Narrow View of PLG
09:32 - The Importance of a Holistic Approach
10:17 - Reason 6: Sales Sees PLG as a Threat
11:17 - Educating Sales on the Benefits of PLG
13:04 - Reason 7: Company Stage and Inertia
13:49 - The Challenges for Older Companies
16:31 - Conclusion and Final Thoughts
16:53 - Call to Action: Visit SaaS CMO Pro

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

  continue reading

25 afleveringen

Artwork
iconDelen
 
Manage episode 434431241 series 3586448
Inhoud geleverd door William Macaitis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door William Macaitis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in your way—watch now to learn how to navigate the PLG landscape effectively.
=============================
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
=============================
🎥 Key items in Zoom/Youtube setup
=============================
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
=============================
👀 Follow Me:
=============================
Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
Tiktok: https://www.tiktok.com/@saas_cmo_pro
Instagram: https://www.instagram.com/saas_cmo_pro/
=============================
🎥 Videos Mentioned
=============================
PLG Mastery 🔥 Top 5 Metrics That Fuel Product Led Growth 📈
https://www.youtube.com/watch?v=Ol6kMjzMOAs
=============================
⏰ Table of Contents
=============================
00:00 - Introduction to PLG and Common Pitfalls
00:22 - Why PLG Initiatives Often Fail
01:28 - Reason 1: Lack of Stakeholder Support
02:13 - The Risks of Holdouts
02:55 - Reason 2: Inadequate Resourcing
03:39 - The Pitfalls of Under-Resourcing PLG
04:25 - Reason 3: Misaligned Metrics
05:15 - How Competing Metrics Can Derail PLG
05:58 - Reason 4: Quarterly Pressure
06:45 - The Long-Term Nature of PLG Initiatives
08:09 - Reason 5: Narrow View of PLG
09:32 - The Importance of a Holistic Approach
10:17 - Reason 6: Sales Sees PLG as a Threat
11:17 - Educating Sales on the Benefits of PLG
13:04 - Reason 7: Company Stage and Inertia
13:49 - The Challenges for Older Companies
16:31 - Conclusion and Final Thoughts
16:53 - Call to Action: Visit SaaS CMO Pro

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

  continue reading

25 afleveringen

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