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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
HR3 Chances for GOP CO GOV Candidates. Politics: Can the Republicans be Winners in CO? 1-21-25
Manage episode 462755746 series 1004855
Inhoud geleverd door Rush To Reason and John Rush. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Rush To Reason and John Rush of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
HR3 Chances for GOP CO GOV Candidates. Politics: Can the Republicans be Winners in CO? 1-21-25 by John Rush
…
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7476 afleveringen
Manage episode 462755746 series 1004855
Inhoud geleverd door Rush To Reason and John Rush. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Rush To Reason and John Rush of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
HR3 Chances for GOP CO GOV Candidates. Politics: Can the Republicans be Winners in CO? 1-21-25 by John Rush
…
continue reading
7476 afleveringen
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1 HR1 Andy's 5-Star Movie Reviews: Companion & Dog Man. CO GOP and the Central Committee. 1-31-25 54:49
HR1 Andy's 5-Star Movie Reviews: Companion & Dog Man. CO GOP and the Central Committee. 1-31-25 by John Rush
HR2 Political Puppets and Their Supporters. Movie Review Theme: Movies with Dogs. 1-31-25 by John Rush
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1 HR1 Dr. Kelly & Steve: JFK Jr. Fix Health Care or It Will Die. On the Dole from Big Pharma. 1-30-25 55:12
HR1 Dr. Kelly & Steve: JFK Jr. Fix Health Care or It Will Die. On the Dole from Big Pharma. 1-30-25 by John Rush
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1 HR3 A.J. Rice: Trump's Team of Disruptors Begins with Pete Hegseth, an American Warrior. 1-30-25 54:42
HR3 A.J. Rice: Trump's Team of Disruptors Begins with Pete Hegseth, an American Warrior. 1-30-25 by John Rush
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1 HR2 Illegals Deportation Begins. Lt. Col. Allen Campbell (USAF-retired) DC Midair Crash. 1-30-25 54:47
HR2 Illegals Deportation Begins. Lt. Col. Allen Campbell (USAF-retired) DC Midair Crash. 1-30-25 by John Rush
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1 HR2 Richard Battle: They Became Traitors When. White House Press Secretary. RFK Jr Hearings 1-29-25 53:20
HR2 Richard Battle: They Became Traitors When. White House Press Secretary. RFK Jr Hearings 1-29-25 by John Rush
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1 HR1 CDC Ordered To Stop Working with WHO. RFK Jr Confirmation Hearing. Staying Healthy. 1-29-25 55:57
HR1 CDC Ordered To Stop Working with WHO. RFK Jr Confirmation Hearing. Staying Healthy. 1-29-25 by John Rush
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1 HR3 A.J. Rice: Trump's Team of Disruptors Begins with Pete Hegseth, an American Warrior. 1-29-25 53:18
HR3 A.J. Rice: Trump's Team of Disruptors Begins with Pete Hegseth, an American Warrior. 1-29-25 by John Rush
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1 HR2 OpenTheBooks CEO, John Hart: Transparency Delivers Reform. You Can't Vote Them Out. 1-28-25 53:41
HR2 OpenTheBooks CEO, John Hart: Transparency Delivers Reform. You Can't Vote Them Out. 1-28-25 by John Rush
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1 HR1 Trump's 3rd Term? JD Vance's Interview: Illegal Immigration. Dave Williams' Power Grab. 1-28-25 56:31
HR1 Trump's 3rd Term? JD Vance's Interview: Illegal Immigration. Dave Williams' Power Grab. 1-28-25 by John Rush
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1 HR3 Aidan Grogan: UNFPA’s Support of Coercive Population Control Policies. 2026 Election. 1-28-25 52:59
HR3 Aidan Grogan: UNFPA’s Support of Coercive Population Control Policies. 2026 Election. 1-28-25 by John Rush
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1 HR2 Polis: Colorado Not a Sanctuary State. Trump and Student Loans. Cage-Free Egg Law. 1-27-25 53:03
HR2 Polis: Colorado Not a Sanctuary State. Trump and Student Loans. Cage-Free Egg Law. 1-27-25 by John Rush
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1 HR1 Auschwitz Liberation. DEA Raid. Defeating Marxism & Saving America with Biblical Truths. 1-27-25 56:28
HR1 Auschwitz Liberation. DEA Raid. Defeating Marxism & Saving America with Biblical Truths. 1-27-25 by John Rush
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1 HR3 New Administration Financial Impact on Small Business. Bird Flu. Shopping in Wyoming. 1-27-25 53:55
HR3 New Administration Financial Impact on Small Business. Bird Flu. Shopping in Wyoming. 1-27-25 by John Rush
HR1 Andy's 5-Star Movie Reviews: Flight Risk & Inheritance 1-24-25 by John Rush
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