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When is this Influencer Marketing Fad Going to Die?
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Today's episode is titled "When is this Influencer Marketing Fad Going to Die?". We talk about the current state of Influencer Marketing, how Influencer Marketing has changed over the years from 2015 or 2017 to today. We also discuss a pivot we're seeing from Influencer Marketing paying strangers to your brand to promote you, UGC or User Generated Content is utilizing your own customers who already have a connection with your store or brand. This leads to a more authentic message, it's generally more effective from an ROI standpoint, and is cheaper to hire these UGC Influencers, either affordably, or oftentimes just for some free product or some cross promotion or cross marketing. Tune in and hear all about it.
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