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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
5 things our deposit return scheme can learn from other countries
Manage episode 451091945 series 2688595
Inhoud geleverd door RTÉ. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door RTÉ of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
From holders on bins to donating your deposit, there are plenty of small ways for us to collect even more bottles and cans. By Aoife Ryan-Christensen, Brainstorm.
…
continue reading
223 afleveringen
Manage episode 451091945 series 2688595
Inhoud geleverd door RTÉ. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door RTÉ of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
From holders on bins to donating your deposit, there are plenty of small ways for us to collect even more bottles and cans. By Aoife Ryan-Christensen, Brainstorm.
…
continue reading
223 afleveringen
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×Mid-contract price hikes may be legal, but the practice has been criticised as being unfair to consumers during a cost of living crisis
Recent research suggests middle age could mark a shift in brain ageing with our blood in our 40s more informative about our brain in our 60s. By Sebastian Dohm-Hansen Allard, UCC.
Research suggests the relationship between pay, motivation and performance is much more complicated than you might think. By Ann Masterson and Karen Feery, TU Dublin.
Rainwater harvesting is a possible small solution to some very big problems - and not just watering the garden. By Ruth Quinn, ATU Sligo.
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RTÉ Brainstorm

A deep dive into the motivations, purposes and challenges about why we clock in from 9 to 5
Social media has amplified what young people think about body image, self-esteem and mental health
Your guide to the Giant Red Spot, those large ocean-bearing oceans and the conditions which could support life on the planet
The Patricks of Ireland have left a formidable mark, but the minds of new parents appear to have moved away from using that name
Here’s a checklist for communities who want to take action on traffic congestion, pollution and green transport in their area
Wind turbine blades don't last forever and 11,000 tons of them are due to be decommissioned in Ireland by the end of 2025, so where do they go and can they be reused?
We all can clearly see the effects of climate change on our weather events, with violent storms becoming more commonplace bringing damage and flooding in their wake. Here's why we need to look at the increasing deluges in a different way and what the future may hold for such a critical resource.
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RTÉ Brainstorm

1 The story of 3 wild Irish lives 1:05:08
1:05:08
Later Afspelen
Later Afspelen
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Leuk1:05:08
Ireland has certainly been known for distinctive personalities over the years. Here, we profile the high times and unique worlds of Kerry music promoter Bill Fuller, Dublin artist Kathleen Cox and activist, politician and doctor Kathleen Lynn.
Different aspects of environmental literacy affect our repair or replace behaviour when it comes to home appliances. By Emma Delemere DCU.
Your gait is a fundamental clinical measure of your health, including future changes in cognitive and emotional health. By Aidan Boran DCU.
After years of blockbuster titles and massive creativity by designers and developers, video games just feel so tired now. By James O'Sullivan UCC.
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