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How to deal with seasonality in sales | #031
Manage episode 432032590 series 3500270
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Whether you're in B2B or B2C, seasonality is practically universal. So what can you do?
In this episode, Raul and Toni share how to recognize and manage seasonal cycles in sales.
From understanding fiscal year ends, budget cycles, and the psychology behind customer and sales rep behaviors to practical tips on managing pipelines and leveraging seasonal trends, this episode equips you with the tools to stay ahead.
- (00:00) - Introduction
- (04:18) - Seasonality in Sales
- (05:35) - Understanding Seasonality: Input and Throughput
- (11:24) - Stop blaming bad results on seasonality
- (16:54) - Best practices: conquering seasonality
- (30:29) - Conclusion and Final Thoughts
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