Sweet Innovations: A Playful Approach to Retail with Alisa Brady

RETHINK RETAIL

Savor the sweetness of innovation! Host Liza Amlani sits down with Alisa Brady, Founder of Sweetums Wipes. Alisa shares the journey of Sweetums, a unique sexual wellness and beauty brand that started with the first-ever flavored intimate wipes. From her background in psychology to launching playful and empowering products, Alisa dives into how Sweetums is transforming the market, addressing the evolving needs of modern consumers, and making waves in the wellness industry with a touch of fun. Key Insights: - Bridging Mental Health and Wellness: Learn how Alisa’s background as a psychologist influenced the creation of Sweetums, emphasizing the connection between mental health and sexual wellness. - Market Innovation: Sweetums discovered an untapped consumer interest by introducing flavored intimate wipes, creating a unique product that fills a market gap and attracts significant attention. - Data-Driven Development: Alisa discusses how customer feedback and data insights drive product iterations and new launches, ensuring they meet the real needs of consumers. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com