RFM166 – Service: The Heartbeat of A Successful Digital Agency

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

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There are multiple levels of service that an agency can work on...

1. Clients
2. Staff and their dependants
3. The owner
4. The wider world

A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number 2).

Why is service important?

Differences for clients:

• Personalized Service
• Proactive Service
• Responsive Service

Differences for staff:

• A safe place
• Security in knowing they are contributing to a bigger picture, that in turn contributes back to them
• Confidence in bringing life in to work and knowing that the balance is the last way round.

Differences for the owner:

• Freedom
• Security
• Wealth
• "Success" – whatever that looks like

Differences to the wider world:

• A legacy
• Community impact
• A positive footprint

Links:

• Roger Edwards

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