))
AI Powers DTC’s Leading Edge
Manage episode 376395350 series 2829840
Inhoud geleverd door Shelley E. Kohan. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Shelley E. Kohan of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!
The data-oriented power of direct-to-consumer (DTC) models has a leading edge over traditional retail. The collection of all user data and interactions, along with their preferences, wants and needs becomes critical for increasing engagement with existing customers and acquiring new ones.
While the retail industry is learning how to use AI-based models to drive better experiences, DTC is leading the way. Join Robin, Shelley, and special guest Michael Challinger, CEO of DTC kitchen sinks and fixtures brand Houzer, as they dig into why CEOs who come from the tech side of the business have a decisive competitive edge.
It’s the art + science of ecommerce.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Hoofdstukken
1. DTC and AI in E-Commerce (00:00:00)
2. Direct-to-Consumer Strategies and Data Value (00:07:07)
3. Changing Retail Leadership and AI Investments (00:22:54)
4. AI Impact on Customer Experience Evolution (00:29:57)
5. Podcast Recap and Appreciation (00:36:18)
209 afleveringen
Delen
