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#171: How to Defend Your Brand | Shevelle McPherson

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Manage episode 347722576 series 2529099
Inhoud geleverd door Brian Keith and Brian 'Red Beard' Keith. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Keith and Brian 'Red Beard' Keith of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

  continue reading

214 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on March 29, 2025 10:07 (28d ago). Last successful fetch was on January 04, 2025 01:58 (4M ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 347722576 series 2529099
Inhoud geleverd door Brian Keith and Brian 'Red Beard' Keith. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Keith and Brian 'Red Beard' Keith of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

  continue reading

214 afleveringen

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