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Mastering the minimalist book marketing approach
Manage episode 372111232 series 3307457
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Delve into the world of book marketing with our guest, Emily Enger, who wears many hats, including that of a book marketing and publicity coach.
Emily brings a fresh perspective to the table, advocating for minimalist marketing strategies for authors and sharing profound insights on the choice between traditional or self-publishing.
Emily offers expert guidance to a speculative fiction author, laying bare the intricate maze of marketing decisions for maximum ROI.
In this podcast, we examine the potential of social media platforms such as Twitter and TikTok in enhancing your reach and amplifying your platform.
We also reveal the importance of publicity tactics like penning engaging articles and making impressions through podcast appearances.
Traditional publishing under the microscope
We also put under the microscope traditional publishing, discussing the urgent need for innovation in the industry while sharing inspiring success stories of authors who have triumphed against the odds.
Emily also opens up about her own journey, how she became an accidental book marketer, and the lessons she learned along the way.
Emily's marketing strategy hinges on a minimalist approach, and she shares the secret sauce behind successfully marketing her own business.
Don't miss this episode filled with valuable tips to market your book.
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Hoofdstukken
1. Mastering the minimalist book marketing approach (00:00:00)
2. Book Marketing Coach Discusses Minimalist Approach (00:00:05)
3. Social Media Strategies and Trends (00:08:07)
4. Advice for Published Authors (00:18:20)
5. Challenges in Traditional Publishing, Need for Change (00:29:40)
6. Accidental Book Marketer (00:37:41)
7. Book Marketing Tips and Gratitude (00:49:10)
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