Well, technically... vRAN and Open RAN are key to network expansion (Ep. 102)

RCR Wireless News

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How Anthropologie gets omnichannel right (and what to learn) 27:29

11 dagen geleden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

2 jaar geleden 18:46

MP3•Thuis aflevering

Ragha Gopavarapu, a senior manager for Samsung’s carrier accounts, shares Samsung's perspective on the vRAN and Open RAN revolutions in telecom networks, and provides an update on the company's new vRAN 3.0 offering.

410 afleveringen

#Tech #RCR Wireless News

Well, technically... vRAN and Open RAN are key to network expansion (Ep. 102)

RCR Wireless News

17 subscribers

published 2 jaar geleden

MP3•Thuis aflevering

410 afleveringen

#Tech #RCR Wireless News

All episodes

1
Will 5G Change the World? Telco AI strategies with ABI, Orange, Red Hat and VIAVI 22:38

38 weeks geleden22:38

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In this special episode of Will 5G Change the World, presented in partnership with NETSCOUT, we continue our exploration of telco AI. Beyond the technological challenges to adoption, there are a number of key considerations around organizations and operating models. As operators reinvent as platform providers, this has major implications for the workforce. And following this platform approach, the foundation of a horizontal model is infrastructure, where AI has an important role to play in broader automation efforts. And, looking ahead, investments today in cloud-native and AI will set the stage for the evolution on to 6G. This episode features expert commentary from technologists with ABI Research, Orange, Red Hat and VIAVI Solutions.…

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In this special episode of Will 5G Change the World, presented in partnership with NETSCOUT, we dive into the world of telco AI. As operators develop and implement long-term AI strategies, supporting it all are foundation models, specifically large language models. This episode, featuring telco AI experts from AWS, Dell Technologies, e& and Rakuten Mobile, examines how operators can align outcomes with the underlying foundation models, and whether they can fine tune existing models or whether it's necessary to develop LLMs specific to the telecoms sector.…

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1
Will 5G Change the World? Femi Adeyemi, Fujitsu (Ep. 64) 23:15

1 year geleden23:15

23:15

Fujitsu EVP and Head of Global Networks Business Femi Adeyemi joins the show to look at the state of Open RAN, including positive market traction and lingering impediments, particularly related to providing vendor optionality without creating analysis paralysis.

1
Will 5G Change The World? Kristian Toivo, TIP (Ep. 63) 28:27

1 year geleden28:27

28:27

Telecom Infra Project Executive Director Kristian Toivo comes on the show to reflect on key learnings form the recent TIP-hosted Fyuz event in Madrid, in particular the industrialization of Open RAN. In addition to looking how buy-in from incumbent vendors can accelerate Open RAN adoption, Toivo talks about the latest in silicon supplier diversification for disaggregated radio systems, and much more.…

1
Well, technically... Telcos needs their own GenAI models (Ep. 110) 15:09

1 year geleden15:09

15:09

The final episode of Well, technically... features Swisscom's Executive Vice President of Data, Analytics & AI Laure Willemin, who discusses the need for harmonized and centralized data and reveals that while what GenAI can bring tot he table for telecom is promising, it certainly isn't solving all of Swisscom's problem. And please stay tuned to the end for a special note from RCR Wireless News managing editor and host of the podcast.…

1
Will 5G Change the World? Heather Broughton, NETSCOUT (Ep. 62) 18:32

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Network slicing can be a game changer for communications service providers (CSPs), allowing them to offer new services to their customers and generating new revenue. Heather Broughton, AVP Marketing Service Provider Solutions, NETSCOUT, discusses the current state of 5G network slicing and where she sees this technology going both for CSPs and their subscribers.…

1
Well, technically... Open RAN has moved from hype to execution (Ep. 109) 13:28

2 years geleden13:28

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This week, Geetha Ram, the head of telco compute at Hewlett Packard Enterprise, tells a story about her grandmother, details the relationship between Open RAN and AI and explains the difference between in-line and look-aside acceleration for Open RAN silicon.

1
Well, technically... there's (some) value in the marketing hype (Ep. 108) 11:19

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11:19

This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.

1
Well, technically… the most powerful thing you can do is be yourself (Ep. 107) 14:49

2 years geleden14:49

14:49

Aïcha Ly, head of consumer insights at Opensignal, discusses her personal journey in the work place as a woman of color, how this personal journey helps her support her colleagues and the importance of harnessing the power of your speech. Plus, she shares the telecom trends she and Opensignal are keeping an eye on.…

1
Will 5G Change The World? Lara Dewar, GSMA (Ep. 61) 17:54

2 years geleden17:54

17:54

GSMA Chief Marketing Officer Lara Dewar talks through the group's priorities around expanding access to broadband, fair share for mobile broadband usage, and fostering an open developer ecosystem. She also previous the groups annual Mobile World Congress Las Vegas kicking off on Sept. 26, including a look at major themes around enterprise 5G, artificial intelligence, and more.…

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Will 5G Change the World? Jillian Kaplan, Dell Technologies (Ep. 60) 18:53

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In the latest episode of Will 5G Change the World, Jillian Kaplan, head of global telecom thought leadership for Dell Technologies, goes through the company's approach to fostering community and collaboration to drive open architectures into market. Kaplan stresses the importance of maintaining laser focus on solutions that drive network monetization. She also goes through the technology and business sides of work Dell is doing with craft brewery Exhibit A in Massachusetts.…

1
Will 5G Change The World? Shekar Ayyar, Arrcus (Ep. 59) 22:37

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22:37

Arrcus CEO Shekar Ayyar returns to the show to discuss Arrcus, a startup focused on bringing virtualization and abstraction to the worlds of datacenters, hybrid cloud and 5G routing and switching. Ayyar reflects on his admiration for two-time Nobel Laureate Linus Pauling, goes into how Arrcus can enable better network monetization for service providers and much more.…

1
Will 5G Change The World? David Callisch, Celona (Ep. 58) 24:24

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Celona Marketing Director David Callisch goes through the idea that private cellular is a software and access play, and looks at the rise of cellular for use cases where Wi-Fi is not sufficient. He also highlights Celona's expansion into the red hot European private cellular market, details customer wins, and otherwise gets into the nuts of bolts of cellular-enabled digital transformation.…

1
Well, technically… not everything should be automated (Ep. 106) 15:23

2 years geleden15:23

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On this episode, Zoe Clelland, the VP of product and experience at Nintex, discusses what she calls an “infinite learning loop” and how it helps companies zero in on what matters most when it comes to deciding what to automate. She also argues that, even with the excitement around generative AI, it’s important to remember just how much automation there already is in place today.…

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Well, technically... vRAN and Open RAN are key to network expansion (Ep. 102)