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001: Be Interesting, Tell the Truth, Be the Truth
Manage episode 155927699 series 1171085
Inhoud geleverd door Raw Business Walkcast and Andrew Barnabas Smith. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Raw Business Walkcast and Andrew Barnabas Smith of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
On this episode I discuss my thoughts about John Emory Powers' rules for advertising that he developed at the turn of the 20th century. 1. Be interesting 2. Stick to the truth 3. If the truth isn't tellable, fix it so it is I came across these concepts while listening to the audiobook version of "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.
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