Radio ITVT: Michael Strober, EVP of Client Strategy & Ad Innovation, Turner

Radio ITVT

ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measurement of advertising. Join Michael Strober, EVP of Client Strategy and Ad Innovation at Turner, for an exploration of our journey, and the things we can and should do now to transform the advertising value equation." (Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)