Season Summary: How to Prove Marketing ROI

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2y ago 25:26

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This season we heard several examples of how marketers prove the return on investment for their marketing programs, vids, demos -- you name it. Phoebe Noce and Maddie Kessel join Ellen to review some of the most tangible takeaways. As marketers stare down warnings of a recession, it's crucial we get the data right to garner trust within the org and support our work when budget talks heat up.

At some point someone will come to you and ask, "Is it working?" and marketers need to reply with metrics that align to the organization's goals.

Interviews referenced in this episode...

(03:44) Avi Bhatnagar: Be closely tied to the success metrics; how do your efforts impact the bottom line?
(09:57) Corrina Owens: Know how your campaigns compare to the status quo or a control group
(15:01) Blake Strozyk: Leading metrics to watch to determine if your program is working

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