Data-Driven CMO: Vineet Mehra (CMO, Chime)

Pros & Content Brief

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2y ago 27:20

MP3•Thuis aflevering

01:55 - Vineet's journey to CMO
05:00 - Marketing is growth.
07:23 - How to approach the work you can't measure
09:12 - How does data function in your team
12:15 - How do you think about the interplay between data, content, and decision-making
15:02 - Who is responsible for optimizing the full customer journey?
17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
18:03 - What's going to change tactically in the next 12 months?
20:49 - Does growth still matter in the face of the economic forecast?
22:21 - Every CMO dreams of $0 investment for growth
23:17 - Three waves of marketing evolution
25:59 - Your marketing recipe has to constantly evolve
27:05 - We're in a new age where creativity AND data drive performance

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 afleveringen

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity

Data-Driven CMO: Vineet Mehra (CMO, Chime)

Pros & Content Brief

published 2y ago

MP3•Thuis aflevering

01:55 - Vineet's journey to CMO
05:00 - Marketing is growth.
07:23 - How to approach the work you can't measure
09:12 - How does data function in your team
12:15 - How do you think about the interplay between data, content, and decision-making
15:02 - Who is responsible for optimizing the full customer journey?
17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
18:03 - What's going to change tactically in the next 12 months?
20:49 - Does growth still matter in the face of the economic forecast?
22:21 - Every CMO dreams of $0 investment for growth
23:17 - Three waves of marketing evolution
25:59 - Your marketing recipe has to constantly evolve
27:05 - We're in a new age where creativity AND data drive performance

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 afleveringen

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Data-Driven CMO: Vineet Mehra (CMO, Chime)